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In today’s episode:

• ✍️ DeFi or Just a Trump-Branded Investment?

TOP STORY

Is World Liberty Financial a DeFi or Just a Trump-Branded Investment?

If we wanted, we could just write about Trump and his World Liberty Financial investment firm all day, everyday.

But I know this wouldn’t sit right with you, it sure doesn’t with us!

But, we got to admit to each other that even before Trump became president for the second time, he had A LOT of influence on the crypto market.

And well, his influence isn’t going anywhere soon, so we think it would be very important that we go over a new DeFi platform called World Liberty Financial backed by the current U.S. president Donald Trump.

World Liberty Financial (WLF) is shaking up the DeFi world, but not necessarily for the right reasons. It’s got the hype, the political branding, and the backing of former President Donald Trump and his family.

But dig a little deeper, and things start getting weird… real weird. Let’s break it down.

What is WLF?

WLF is a decentralized finance (DeFi) platform that lets users borrow, lend and invest in digital assets.

The goal?

To make U.S.-backed stablecoins the dominant force in global finance.

Sounds great in theory, right? Well, here’s where it starts getting questionable.

The Weird Stuff

/1 WLFI: The Token You Can’t Sell

WLF has its own governance token called WLFI. The token lets you vote on platform decisions, but guess what? It’s non-tradable after you buy it.

Yup, you can’t sell, swap, or transfer it. 👀

/2 Who Actually controls WLF?

Normal DeFi platforms are usually run by DAOs (Decentralized Autonomous Organizations).

But not the WLF.

WLF is controlled by a Delaware-based private company called WLF Holdco.

Translation? This isn’t really decentralized finance, but it’s actually veery centralized with a DeFi mask.

/3 Where’s the Money Going?

Most (normal) DeFi projects reward users and liquidity providers.

WLF, on the other hand, funnels 75% of its revenue to a Trump-affiliated entity.

So instead of rewarding users, the money goes back to… well, Trump’s network!

/4 Built on Borrowed Tech

WLF doesn’t actually bring new innovation to DeFi. It’s just using Aave v3, an existing DeFi lending protocol.

That’s like slapping a new label on a Coca-Cola bottle and calling it an “innovative” drink.

/5 Americans Aren’t Even Allowed to Buy WLFI Tokens?!

Yeah, what is this all about??

The very people the project claims to serve can’t even get in.

Sooo f**ing weird, right?

What is the Trump’s Involvement?

Trump, along with his sons and even Barron Trump, are “advisors” to the project.

But according to WLF’s website, none of them officially work for the company. That hasn’t stopped the project from riding the Trump brand all the way to the bank.

The Verdict?

WLF likely exists as a political fundraising tool disguised as a DeFi project, funneling revenue into Trump-affiliated entities.

It uses Trump’s brand to attract attention while offering a governance token that has no tradeable value.

At its core, it's a centralized financial structure masquerading as decentralized finance to push a political and financial agenda.

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.